BreaCan’s editing brief was very clear.  They wanted their annual report to have a consistent voice that reflected the friendly, accessible nature of their service. They had also collected personal stories from women who they had worked with over the year, and those were to remain in first person and be true to the women’s own words.

I worked closely with the BreaCan staff and the report designer, Dianna Wells, to deliver a report that was visually calming and very readable. We are all very happy with the result.