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Just between us, I’m not a huge fan of self-publishing. But this cute little book that I designed for writer and marketer Kath Walters is enough to make me change my mind. Beautifully printed and bound by Impact Digital, it looks and feels like a ‘real’ book.

Kath has written a funny and accessible guide to the ‘delicate art of content marketing’, and included some of her own illustrations as well. The design brief was to keep the text simple and readable and let her words do the heavy lifting. The cover had to be eye-catching and work as well as a thumbnail online as it does in real life.

I think it’s so fabulous that I’m going to hand out a few copies to my Advanced Professional Writing students this year.

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