FedUni Writing Style Guide
The official name is Federation University Australia, but you can call it FedUni. Just never, ever FU.
This is just one of the useful pieces of information in the writing style guide that I wrote, edited and designed for this new client. They needed a guide to distribute to all of their new and future staff to make sure that all of Federation University’s communications with their students are clear, consistent, friendly and positive. The strategy was to keep the guide simple, focus on the use of plain English and inclusive language, include examples and present it as an easy-to-navigate digital guide.
We decided to keep the guide simple and as short as possible. We included examples of existing messages and rewrote them using friendly and plain language, and distributed it as a 32-page landscape PDF with an interactive contents page and active hyperlinks, plus a printable checklist at the end.